Wine Tasting Etiquette: Essential Do’s and Don’ts

Wine tasting is more than just sipping from a glass—it’s a sensory journey that invites you to explore different varietals, uncover nuanced flavors, and appreciate the craftsmanship behind every bottle. Whether visiting your local tasting room or embarking on a vineyard tour in Sonoma, understanding proper wine tasting etiquette ensures a smoother, more enjoyable experience for everyone. 

 In this guide, we’ll walk you through essential tips, highlighting key dos and don’ts that will elevate your experience and make you a more confident guest, whether you’re a novice or an enthusiast. wine tasting tips, highlighting key dos and don’ts that will elevate your experience and make you a more confident guest, whether you’re a novice or an enthusiast. 

Why Wine Tasting Etiquette Matters 

Good winery etiquette ensures that everyone, whether a curious first-timer or a seasoned taster, enjoys the experience. It demonstrates respect for the winemakers, their craft, and fellow guests. Plus, knowing the right etiquette allows you to get more out of every tasting, from understanding flavor profiles to appreciating the story behind each bottle. 

Wine tasting etiquette isn’t about being formal—it’s about enhancing your experience and showing consideration. By practicing proper etiquette, you can: 

• Get the most out of each tasting 

• Avoid sensory distractions 

• Build rapport with the winery staff 

• Create a pleasant atmosphere for everyone
   

Whether you’re new to wine or a frequent visitor to wineries, following a few simple guidelines can make all the difference. 

Dos of Wine Tasting

1. Make a Reservation When Possible

Most wineries require or recommend reservations, especially on weekends. Booking in advance ensures personalized service and a more relaxed winery tasting experience.

2. Dress Appropriately

Opt for smart-casual attire and wear comfortable shoes, especially if your winery tour includes vineyard walks. Avoid strong perfumes or colognes that may interfere with the aromas of the wine. 

3. Hold Your Glass by the Stem

Holding the bowl can warm the wine and affect its flavor. Grasp the glass by the stem to maintain the correct temperature and make swirling easier. 

4. Follow the Tasting Order

Wineries typically serve wines in a specific order, from lighter to fuller-bodied. Following this order helps you appreciate the balance and depth of each wine. 

5. Use the Spittoon if Needed

Spitting is not rude—it’s smart. It helps you enjoy multiple tastings without overwhelming your senses or consuming too much alcohol. 

Pro Tip: Cleanse Your Palate Between Tastings 
Bring along unsalted crackers or sip water between each wine to reset your palate. This enhances your ability to distinguish flavor notes and prevents sensory fatigue—especially when visiting multiple wineries in one day.

6. Ask Questions and Engage with the Staff

Winery staff and sommeliers are passionate about what they do. Ask about grape varieties, food pairings, or winemaking techniques. Your curiosity will enrich the experience. 

7. Stay Hydrated and Enjoy Small Bites

Drink water between tastings and enjoy light snacks like crackers or cheese to cleanse your palate—many wineries provide these on-site. 

Don’ts of Wine Tasting 

1. Don’t Pour Your Own Wine

At a winery tasting, it’s both illegal and poor etiquette for guests to pour their own wine. Always let the winery staff or sommelier handle the pours—this ensures a professional, safe, and enjoyable experience for everyone. 

2. Don’t Wear Heavy Fragrances

Strong perfumes or colognes can interfere with the aromas of the wine, which are essential to the tasting experience. Be considerate of other guests at the winery by avoiding overpowering scents. 

3. Don’t Chug or Overpour

Wine tasting is all about savoring. Take small sips, observe the wine’s color and clarity, and appreciate the aroma and flavor. Avoid rushing through wines during your visit to the winery. 

4. Don’t Criticize Others’ Preferences

Everyone’s palate is different. What you may dislike, someone else may love. Keep the atmosphere at the winery friendly and inclusive by respecting everyone’s individual tastes. 

5. Don’t Haggle Over Tasting Fees

Tasting fees at a winery help support the experience and the team behind it. These fees often include curated wine flights and expert guidance. If you enjoyed your visit, consider purchasing a bottle or joining the winery’s club. 

6. Don’t Overindulge

Pace yourself, especially when visiting multiple wineries in a day. Overindulging not only dulls your senses but can also affect your ability to enjoy the rest of your winery experience. 

7. Don’t Forget to Tip (If Applicable)

Tipping isn’t always required, but if the winery staff went above and beyond with their service or insights, a small gratuity is a kind gesture of appreciation. 

Pro Tip: Take Notes or Photos of Your Favorites 
It’s easy to forget which wine you loved after several tastings. Jotting down a quick note or snapping a photo of the label helps you remember the wines you enjoyed most and makes it easier to purchase them later or recommend them to friends.

Enjoy the Perfect Winery Tasting Experience 

Mastering wine tasting etiquette transforms a casual visit into a meaningful and memorable adventure. By following a few simple guidelines—like holding your glass properly, asking thoughtful questions, and respecting the tasting flow—you’ll leave with not only great memories but also a deeper appreciation for wine. 

So, the next time you’re headed to a winery or tasting event, bring your curiosity, take your time, and enjoy every sip. With the right etiquette, a simple tasting becomes an unforgettable winery experience. 

Ready to explore our curated wine experiences? Contact us today to plan your visit or join an upcoming event.